Publications en collaboration avec des chercheurs de University of Kent (2)

2016

  1. When Less is More: A Comparative Study on Advertising Avoidance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 86

2015

  1. WHEN LESS IS MORE: A COMPARATIVE STUDY ON ADVERTISING AVOIDANCE

    CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE