Publicacións en colaboración con investigadores/as de University of Florence (4)

2020

  1. Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

    Springer Proceedings in Business and Economics

2019

  1. The impact of attitudes towards influencers amongst millennial fashion buyers

    Studies in Communication Sciences, Vol. 18, Núm. 2, pp. 439-460

2018

  1. New marketing in fashion e-commerce

    Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 1-8

  2. The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

    Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 59-72