Publications by the researcher in collaboration with Alfonso Sánchez-Tabernero Sánchez (3)

2013

  1. Social networks as marketing tools for media companies

    Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Springer Berlin Heidelberg), pp. 161-178

2012

  1. Los medios sociales como herramientas de marketing para los medios

    Communication and social life: studies in honor of Professor Esteban López-Escobar (EUNSA. Ediciones Universidad de Navarra, S.A.), pp. 847-861

1997

  1. Estrategias de marketing de las empresas de televisión en España

    Pamplona: EUNSA, 1997