Departamento académico: (FCOM) Marketing y Empresas de Comunicación

Centro académico: Facultad de Comunicación (FCOM)

Organización: Universidad de Navarra

Research group: Mercados y Empresas de la Comunicación


Doctor by the Universidad de Navarra with the thesis Valoración publicitaria de los programas de televisión 1995. Supervised by Dr. Alfonso Nieto Tamargo.

Mercedes Medina (PhD in Communication from the University of Navarra and Master in Arts in Communication from the University of Westminster). Full professor at the Marketing and Media Management Department of the School of Communication at the University of Navarra. Coordinator of the Media Markets and Companies Research Group (GIMECo) and Coordinator of the European Horizon 2030 project "Resilient media for Democracy in the digital age" (2022-2024) ReMED She has been the editor of the journal Communication and Society from 2016 to 2022 and a member of the board of the International Media Management Academic Association (IMMAA) and the European Media Management Association (EMMA). Her teaching and research focuses on media economics, media companies and media audience research. She has 4 six-year research periods recognized by the CNAI 1995-2001, 2002-2007, 2008-2013 and 2014-2019. She has published 33 journal articles, 58 book chapters, and 12 books as author and editor. She received the 2014 Dragos de Latina Prize for the article "Valuation of public service television. Comparison between BBC and TVE", cited 22 times until 2014, and the Best EMMA Paper Prize in 2011, for the communication "How recession has impacted the audiovisual production in Mexico and Spain", presented at the annual Conference of the European Media Management and Education Association. Regarding the transfer of results, it should highlight the chapter on Spain in the report requested by the Dutch Parliament to promote innovation policies in the media, and the chapter on "Private Television" for the report on the future of DTT, coordinated by the Spanish College of Telecommunications Engineers. She collaborated in the elaboration of the intellectual product of the Seal of Trust in television news (SCAI) and in its dissemination, through the learning, teaching and training activity for young people and education experts on the use of SCAI to fight against disinformation.