Publications in collaboration with researchers from University of Florence (2)

2019

  1. The impact of attitudes towards influencers amongst millennial fashion buyers

    Studies in Communication Sciences, Vol. 18, Núm. 2, pp. 439-460

2018

  1. The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

    Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 59-72