Departamento académico: (FCOM) Marketing y Empresas de Comunicación

Centro académico: Facultad de Comunicación (FCOM)

Organización: Universidad de Navarra

Research group: Diseño estadístico y análisis de datos

Research group: Mercados y Empresas de la Comunicación

Email: iportilla@unav.es

Doctor by the Universidad de Navarra with the thesis Consumo de televisión y hogar análisis estadístico 1998. Supervised by Dr. Alfonso Nieto Tamargo.

PhD in Economics and Business Administration and senior lecturer in the School of Communication at the University of Navarra. Her teaching focuses on the areas of Statistics and Market Research. She has published on methodology and ethics in research, among other topics. She chairs the Ethics Committee of Insights + Analytics Spain (CEA of AEDEMO until 2019) since 2013 (member of the commitee since 2007). She is also member of the Research Ethics Committee of the University of Navarra.