(FCEE) Empresa
Departamento académico
![Foto de (FCEE) Empresa](/img/uploaded/71B886B4934CCE0652EBF76C736EEA8C.jpg)
![Foto de University of Kent](/img/noimage_org.png)
University of Kent
Canterbury, Reino UnidoPublicaciones en colaboración con investigadores/as de University of Kent (2)
2016
-
When Less is More: A Comparative Study on Advertising Avoidance
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 86
2015
-
WHEN LESS IS MORE: A COMPARATIVE STUDY ON ADVERTISING AVOIDANCE
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE