ISEM Fashion Business School
Centro académico
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Yonsei University
Seúl, Corea del SurPublicaciones en colaboración con investigadores/as de Yonsei University (1)
2019
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Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, Vol. 29, Núm. 3, pp. 343-357