ISEM Fashion Business School

2020

1. 'Influencer marketing' en perspectiva

   Harvard Deusto business review, Núm. 302, pp. 49-51

2. Cultural appropriation in the digital context: A comparative study between two fashion cases

   Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

3. Digital user behavior in fashion e-commerce. a business model comparative study

   Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

4. Fashion communication research: A way ahead

   Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125

5. Prospective analysis of the advertising sector: reality and trends

   Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación

6. Social media influence on consumer behavior: The case of mobile telephony manufacturers

   Sustainability (Switzerland), Vol. 12, Núm. 4

7. Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

   Springer Proceedings in Business and Economics

8. Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients

   Journal of Business-to-Business Marketing, Vol. 27, Núm. 3, pp. 283-291

9. Understanding Luxury Fashion

   Palgrave Macmillan Reino Unido

10. Understanding Luxury Fashion: Origins and Contemporary Issues

    Palgrave Advances in Luxury (Springer Nature), pp. 3-12