Centro académico
ISEM Fashion Business School
Publikationen (8) Publikationen, an denen Forscher/innen teilgenommen haben
2024
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Education for Sustainability, the Link Between Food and Fashion Industries: Case-Based Learning
FASHION FOR THE COMMON GOOD, GFC 2023
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Fashion brands in the metaverse: Achievements from a marketing perspective
Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340
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Framing visual en las elecciones andaluzas 2022: análisis comparado en la prensa regional y nacional
Ambitos: Revista internacional de comunicación, Núm. 64, pp. 83-103
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Human factors for a successful Integrated Design Process in Zero Energy Buildings: leadership, trust, and goal orientation. A case study in Singapore
Architectural Engineering and Design Management, Vol. 20, Núm. 4, pp. 928-945
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Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 3-30
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No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205
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Sustainable customer experiences: ECOALF: Retail experience - visceral, behavioural and reflective design for engaging a sustainability community
Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 219-233
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Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels
Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250