(FCOM) Marketing y Empresas de Comunicación
Departamento académico
Piet
Bakker
Publicaciones en las que colabora con Piet Bakker (2)
2008
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The impact of the internet on business models in the media industries – a sector-by-sector analysis
The Internet and the Mass Media (SAGE Publications Inc.), pp. 149-179
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The impact of the internet on users
The Internet and the Mass Media (SAGE Publications Inc.), pp. 86-101