(FCOM) Marketing y Empresas de Comunicación
Departamento académico


University of Amsterdam
Ámsterdam, Holanda
Publications in collaboration with researchers from University of Amsterdam (3)
2022
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Looking for the secret formula: how branded content shapes digital-native media’s revenue streams
Observatorio (OBS*), Vol. 16, Núm. 4, pp. 1-22
2008
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The impact of the internet on business models in the media industries – a sector-by-sector analysis
The Internet and the Mass Media (SAGE Publications Inc.), pp. 149-179
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The impact of the internet on users
The Internet and the Mass Media (SAGE Publications Inc.), pp. 86-101