Facultad de Ciencias Económicas y Empresariales (FCEE)
Centro académico
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University of Kent
Canterbury, Reino UnidoPublicaciones en colaboración con investigadores/as de University of Kent (2)
2016
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When Less is More: A Comparative Study on Advertising Avoidance
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 86
2015
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WHEN LESS IS MORE: A COMPARATIVE STUDY ON ADVERTISING AVOIDANCE
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE