Keys to monetize social media in the audiovisual business

  1. Herrero, M.
  2. Medina, M.
Liburua:
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

ISBN: 9783642288968

Argitalpen urtea: 2013

Orrialdeak: 311-325

Mota: Liburuko kapitulua

DOI: 10.1007/978-3-642-28897-5_18 GOOGLE SCHOLAR