Social networks as marketing tools for media companies

  1. Sánchez-Tabernero, A.
  2. Villanueva, J.
  3. Orihuela, J.L.
Buch:
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

ISBN: 9783642288968

Datum der Publikation: 2013

Seiten: 161-178

Art: Buch-Kapitel

DOI: 10.1007/978-3-642-28897-5_10 GOOGLE SCHOLAR
Datenquelle: Scopus