Social networks as marketing tools for media companies

  1. Sánchez-Tabernero, A.
  2. Villanueva, J.
  3. Orihuela, J.L.
Book:
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

ISBN: 9783642288968

Year of publication: 2013

Pages: 161-178

Type: Book chapter

DOI: 10.1007/978-3-642-28897-5_10 GOOGLE SCHOLAR
Data source: Scopus