When Less is More: A Comparative Study on Advertising Avoidance

  1. Petrovici, D.
  2. Etayo, C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 86

Type: Book chapter

DOI: 10.1007/978-3-319-18696-2_34 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus