When Less is More: A Comparative Study on Advertising Avoidance
- Petrovici, D.
- Etayo, C.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2016
Pages: 86
Type: Chapitre d'ouvrage
