Consumer demand and audience behavior

  1. Arrese, A.
  2. Medina, M.
  3. Sánchez-Tabernero, A.
Book:
A Research Agenda for Media Economics

ISBN: 9781788119054

Year of publication: 2019

Pages: 59-76

Type: Book chapter

DOI: 10.4337/9781788119061.00010 GOOGLE SCHOLAR
Data source: Scopus