Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

  1. Guercini, S.
  2. Milanesi, M.
  3. Mir-Bernal, P.
  4. Runfola, A.
Proceedings:
Springer Proceedings in Business and Economics

ISSN: 2198-7254,  2198-7246

ISBN: 9783030475949

Year of publication: 2020

Pages: 203-210

Type: Conference paper

DOI: 10.1007/978-3-030-47595-6_25 GOOGLE SCHOLAR
Data source: Scopus