Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

  1. Guercini, S.
  2. Milanesi, M.
  3. Mir-Bernal, P.
  4. Runfola, A.
Actas:
Springer Proceedings in Business and Economics

ISSN: 2198-7254,  2198-7246

ISBN: 9783030475949

Ano de publicación: 2020

Páxinas: 203-210

Tipo: Achega congreso

DOI: 10.1007/978-3-030-47595-6_25 GOOGLE SCHOLAR
Fonte de datos: Scopus