The Impact of the Recession on the TV Industry in Mexico and Spain

  1. Medina Laverón, Mercedes
  2. Barrón Domínguez, Leticia
Journal:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Year of publication: 2013

Volume: 26

Issue: 2

Pages: 27-46

Type: Article

More publications in: Comunicación y sociedad = Communication & Society

Bibliographic References

  • AAKER, David and MEYERS, John, Advertising management (4th ed.), Englewood Prentice Hall, Englewood Cliffs, NJ, 1992.
  • ALCOLEA, Gema and GUTIERREZ, Estrella, "El sector televisivo español en el contexto de crisis económica: Análisis y perspectiva jurídico-empresarial", Periodismo, Comunicación y Sociedad, vol. 6, 2010, pp. 125-144.
  • ALMIRÓN, Nuria, "Grupos privaos propietarios de medios de comunicación en España: principales datos estructurales y financieros" [Private owners of media corporations in Spain: main structural and financial data], Comunicación y Sociedad, Vol. XXII, no 1, 2009, pp. 243-263.
  • ALMIRÓN, Nuria, "Amplía Televisa presencia en Univisión", Mural. com. 4-12-2010. Retrieved October, 17-2012 from http://busquedasgruporeforma.com/Mural.aspx.
  • BIELBY, Denise and HARRINGTON, Lee, Global TV: Exporting television and culture in the world market, NYU Press, New York, 2008.
  • BIELBY, Denise and HARRINGTON, Lee, "Global TV 2010: Update of the World Market for Television", Popular Communication, vol. 8, no 3, 2010, pp. 217-221.
  • CALDWELL, John, "Breaking Ranks: Backdoor Workforces, Messy Workflows, and Craft Disaggregation", Popular Communication, vol. 8, no 3, 2010, pp. 221-226.
  • CHANG, Byeng-Hee and CHAN-OLMSTED, Silvia, "Relative Constancy of Advertising Spending. A cross-national examination of advertising expenditures and their determinants", Gazette, The International Journal for Communication Studies, vol. 67, no 4, 2005, pp. 339-357.
  • CORDOBA, José and HARRUP, Anthony, "Televisa readies move in Mexican media battle". Wall Street Journal-Eastern Edition, vol. 257, no 80, 2011, pp. b1-b2.
  • EFE, "Televisa aspira a aumentar su participación en La Sexta", El Mundo, 04-10-2011. Retrieved October 27, 2012 from http://www.elmundo.es/2011/10/04/comunicacion/1317726369.html.
  • ERICE, Manuel "General Manager of Territorial Expansion of ABC", Session at the University of Navarra, MA in Media Management, Pamplona, Spain, 17 February, 2011.
  • "Especial crisis", Noticias de la comunicación, no 288, February, 2009.
  • FAPAE, Annual Report. FAPAE, Madrid, 2008-2009.
  • FARIAS, Pedro and ROSES, S., "La crisis acelera el cambio del negocio informativo", Estudios sobre el Mensaje Periodístico, vol. 15, 2009, pp. 15-32.
  • FERNÁNDEZ, Claudia and PAXMAN, Andrew. El Tigre. Emilio Azcárraga y su imperio Televisa. Grijalbo, México, 2000, pp. 217.
  • FERNÁNDEZ, David, "El Mercado de la producción independiente en España ante la aparición Cuatro y La Sexta" [The Spanish independent production market in view of the appearance of Cuatro and La Sexta], Comunicación y Sociedad, vol. XXII, no 1, 2009, pp. 59-87.
  • GALLARDO, Jorge, La televisión tradicional quiere gobernar internet: el fenómeno YouTube España. Euro Editions, 2010.
  • GASCÓN, Verónica, "Busca Televisa library crisis", Reforma, 7-10-2008. Retrieved October 10, 2012 from http://busquedasgruporeforma.
  • GONZÁLEZ, Edgar, "Los Capitales", La Prensa, 22-08-2011. Retrieved October 17, 2012 from http://www.oem.com.mx/elsoldemexico/notas/n2195799.htm.
  • GUTIÉRREZ, M. Elena, "Media Concentration in the Hispanic Market: A Case Study of TV Azteca vs Televisa", The International Journal on Media Management, vol. 9, no 2, 2007, pp. 70-76.
  • GUTIÉRREZ, M. Elena, "Multimedia información-industry en México", Revista de Comunicación, no 9, 2010, pp. 23-41
  • HARRUP, Anthony, "Mexican TV revenue could hit rough patch". Wall Street Journal-Eastern Edition, vol. 249, no 89, 2007, p. b3.
  • HARTLEY, John, "Attack of the Creationist Reverberators! Or: The End of the World (As We Know It)", Popular Communication, vol. 8, no 3, 2010, pp. 180-185.
  • IBOPE, Monthly Rating Reports. IBOPE AGB, México, 2005-2010.
  • INFOADEX, Estudio Infoadex de la inversión publicitaria en España, Infoadex, Madrid, 2010.
  • INFOADEX, "Informe especial", Intermedios, no 339, 2009.
  • JARA, Rubén, "La inversión publicitaria repuntará 5.0%", El Economista, December, 2010. Retrieved March 15, 2011 from http://eleconomista.com.mx/industrias/2010/03/09/inversionpublicitaria-mexico-repuntara-50
  • JIMÉNEZ, Luis and HERNÁNDEZ, Luis, "Aspectos económicos", La televisión en España. Informe 2009. UTECA-CIEC, Madrid, 2009, pp. 197-235.
  • JIMÉNEZ, Miguel, "Latinamérica como solución", El País. 18 December 2011. Retrieved from: http://www.elpais.com/articulo/empresas/sectores/Latinoamerica/solucion/elpepueconeg/2011 1218elpnegemp_5/Tes
  • "La inversión publicitaria en México crecerá un 10% según la IAA", El Economista. December, 2010. Retrieved January 18, 2011 from http://eleconomista.com.mx/.../2010/.../inversionpublicitaria-mexico-repuntara-10. Law 7/2009, on Urgent Measures in Telecommunications. July, 2009.
  • LEJARZA, Mikel, President of Antena 3 Films, Antena 3's production company, personal interview, 15 March, 2012, Pamplona, Spain.
  • LOTZ, Amanda, "US Television and the Recession: Impetus for Change?", Popular Communication, vol. 8, no 3, 2010, pp. 186-189.
  • MADINAVEITIA, Eduardo, "Crisis en el negocio de los medios", Revista APD, no 242, May, 2009, pp. 24-25.
  • McALLISTER, Mathew P., "But Wait, There's More!: Advertising, the Recession, and the Future of Commercial Culture", Popular Communication, vol. 8, no 3, 2010, pp. 189-193.
  • McCOMBS, Max, "Mass Media in the Marketplace", Journalism Monographs 24.
  • McCOMBS, Max and EYAL, Chaim H., "Spending on mass media", Journal of Communication, vol. 30, no 1, 1980, pp. 153-158.
  • McCOMBS, Max and NOLAN, J., "The Relative Constancy Approach to Consumer Spending for Media", Journal of Media Economics, vol. 5, no 3, 1992, 43-52.
  • MEDINA, Mercedes, "The Hispanic Globalization", in BOYD-BARRET, Oliver, Communications, Media, Globalization and Empire, John Libbey, Eastleigh, UK, 2006, pp. 164-181.
  • MEDINA, Mercedes (ed.), Creating, producing and selling TV shows. The case of the most popular dramedies in Spain, Formalpress: Media xxi, Lisbon, 2009, pp. 117-150.
  • MEDINA, Mercedes and BARRÓN, Leticia, "Latinoamerican Telenovelas on a Global Scale", Journal of Spanish Language Media, no 4, 2011, pp. 125-149.
  • MEDINA, Mercedes and OJER, Teresa, "Estrategias online de las cadenas de televisión", La televisión en España. Informe 2009, UTECA-CIEC, Madrid, 2009, pp. 299-316
  • MEDINA, Mercedes and OJER, Teresa, "The New Spanish Public Service Broadcasting Model", Comunicación y Sociedad, vol. XXIII, no, 2, 2010, pp. 329-359.
  • MEDINA, Mercedes et al., "Implementation of innovation strategy: The case of CCRTV Interactiva", in VUKANOVIC, Zvezdan and FAUSTINO, Paulo (ed.), Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, Media xxi, Lisbon, Portugal, 2011, pp. 87-118.
  • MEJÍA, Angelina, "Crece la tv de cable", El Universal, 09-12-2008. Retrieved October 17, 2012 from http://www.eluniversal.com.mx/articulos/51351.html
  • MOCTEZUMA, Regina, "Los contenidos y la publicidad ya no son el único negocio... ", CNN Expansión, 20-12-2010. Retrieved October 27 2012 from http://www.cnnexpansion.com/personaje-2010/2010/12/13/televisa-tiene-nuevo-rostro.
  • "Mexico's communication monopolies. Amigos no longer", The Economist, March 19, 2011, p. 56.
  • PICARD, Robert, "Effects of recessions on advertising expenditures: an exploratory study of economic downturns in nine developed nations", The Journal of Media Economics, vol. 14, no 1, 2001, pp. 1-14.
  • ROMERO, María, PÉREZ, M. José and OROZ, Sara, "Prospectiva de la Crisis Mediática en un Contexto de Crisis Global", Revista RE-Presentaciones Periodismo, Comunicación y Sociedad, vol. 3, no 6, 2010, pp. 73-94.
  • SÁNCHEZ-TABERNERO, Alfonso, "Los grupos de comunicación en España: estrategias frente a la crisis", in CAMPOS, Francisco (ed.), El campo mediático, Comunicación Social, Zamora, 2010, pp. 59-73.
  • SANDVOSS, Cornel, "Conceptualizing the Global Economic Crisis in Popular Communication Research", Popular Communication, vol. 8, no 3, 2010, pp. 154-161.
  • SEMOVA, Dimitrina-Jivkova, "Financing Public Media in Spain: New Strategies", International Journal on Media Management, vol. 12, no 3, 2010, pp. 141-157.
  • SINCLAIR, John, Televisión: comunicación global y regionalización, Gedisa, Barcelona, 2000.
  • SINCLAIR, John, "The globalization of Latin American Media, NACLA", Report on the Americas vol. 37, no 5. January-February 2004. Retrieved October, 21 2010 from http://depaul.university.edu.
  • STEEMERS, Jeanette, "The 'Canary in the Coalminé: The Recession and the Crisis in the Production of British Children's Television Programming", Popular Communication, vol. 8, no 3, 2010, pp. 213-217.
  • TELEVISA, Annual Reports, Mexican Stock Exchange, Mexico, 2005-2010.
  • TV AZTECA, Annual Reports, Mexican Stock Exchange, Mexico, 2005-2010.
  • VAN DER WURFF, Richard, BAKKER, Piet and PICARD, Robert, "Economic Growth and Advertising Expenditures in Different Media in Different Countries", The Journal of Media Economics, vol. 21, no 1, 2008, pp. 28-52.
  • VILLAMIL, Jenaro, "La concentración televisiva en México", Regeneración, 16-11-2012. Retrieved November, 16 2012 from http://www.regeneracion.mx/portada/268-co-mexicanas/1146-laconcentracion-televisiva-en-mexico.
  • "What́s New in your industry", Business Latin America, vol. 7, 16, November 2007, Retrieved January 17, 2011, from http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?hid=8andsid=2dae013d-cd60-4357-897a-2bd5e711404c%40sessionmgr113andvid=3.