Corrientes historiográficas de las relaciones públicasla historia de una profesión en entredicho

  1. Natalia Rodríguez Salcedo
Revista:
Observatorio (OBS*)

ISSN: 1646-5954

Any de publicació: 2011

Volum: 5

Número: 4

Pàgines: 257-290

Tipus: Article

DOI: 10.7458/OBS542011519 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Observatorio (OBS*)

Resum

This article aims to identify the main historiographical schools of thought in public relations and, alongside them, the main reasons for the development of the field. To do so, the author constructs a thorough literary review over the seminal academic works in public relations history. The article ends with the identification of systematization of different schools of thoughts, mainly North American, but lately overshadowed by emerging European initiatives in the history of public relations (PR).

Fuente de los datos: Dialnet