Audience behaviour and multiplatform strategiesthe path towards connected TV in Spain

  1. Medina, Mercedes 1
  2. Herrero, Mónica 1
  3. Guerrero, Enrique 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revista:
Austral Comunicación

ISSN: 2313-9129,  2313-9137

Año de publicación: 2015

Título del ejemplar: Economía y gestión de empresas de medios

Volumen: 4

Número: 1

Páginas: 153-172

Tipo: Artículo

DOI: 10.26422/AUCOM.2015.0401.MED DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Austral Comunicación

Resumen

La convergencia entre la televisión e internet está cambiando profundamente el mercado audiovisual. La televisión conectada se ofrece a través de un amplio abanico de dispositivos capaces de conectarse a internet. Teniendo en cuenta el punto de vista del público, este artículo propone describir las estrategias empleadas por empresas de televisión para sus carteras multiplataforma y el impacto de este nuevo contexto en las empresas tradicionales de televisión de pago. Las fuentes principales son informes profesionales, estudios de casos y una encuesta original llevada a cabo en España.

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Fuente de los datos: Dialnet