El factor reputacional y los medios socialespropuestas métricas comparadas

1. Joan Francesc Fondevila Gascón ¹
2. Pedro Mir Bernal ¹
3. Eva Santana López ²
4. Josep Rom Rodríguez ²
5. Jordi Botey López ²

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More publications in: Opción: Revista de Ciencias Humanas y Sociales

Abstract

The reputation of companies depends increasingly on Internet and social media (web, blog, social networks). The search of parameters to assess return on online investment is a priority. From a Delphi study,we analyze the metrics used in social media, the type of target to be achieved with them and sentiment analysis, impacting brand perception compared. The polarity of the comments inserted in social media helps the company to get more accurate solutions and improve the consumer experience.

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