Metáforas y emociones en el twitter corporativo: una aproximación discursivo-lingüística a los microblogs de Acciona e Iberdrola

  1. Ana M. Fernández-Vallejo 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revista:
Círculo de lingüística aplicada a la comunicación

ISSN: 1576-4737

Ano de publicación: 2018

Título do exemplar: Monográfico: La atenuación lingüística en los discursos digitales

Número: 73

Páxinas: 125-144

Tipo: Artigo

DOI: 10.5209/CLAC.59062 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Círculo de lingüística aplicada a la comunicación

Resumo

Over the last few years, research on emotions in Twitter has considerably increased, especially in areas like Marketing and Human Resources, but there are no studies to date that investigate the figurative expression of emotions in digital business communication. This article is an attempt to analyse the metaphors that describe or evoke emotions in the corporate Twitter of Acciona and Iberdrola, two Ibex 35 companies that stand out for their use of social media (Epsilon Technologies, 2016). To do so, we collected a corpus of 798 tweets, published during the second trimester of 2016. We first identified the emotions with more recurrence and the lexical systems that describe these emotions; second, we classified a corpus of metaphors in terms of discourse field ‘emotions’ and analysed them according to cognitive linguistics (Lakoff and Johnson, 1980 and Kövecses, 2005). Findings allow us to draw the following conclusions: 1) the importance of emotions in corporate digital communication, 2) the relevance of metaphors in the expression of emotions, 3) the influence of mission, vision and values in the conceptual map of metaphors built with reference to emotions.

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Fonte de datos: Dialnet