Los sistemas de recomendación online en el mercado audiovisual español: análisis comparativo entre Atresmedia, Movistar +, y Netflix

  1. Mónica Herrero Subías 1
  2. Mercedes Medina Laverón 1
  3. Alicia María Urgellés Molina 2
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 Universidad de los Hemisferios
    info

    Universidad de los Hemisferios

    Quito, Ecuador

    ROR https://ror.org/02sqp5835

Revista:
UCJC Business & Society Review

ISSN: 2659-3270

Año de publicación: 2018

Número: 60

Páginas: 54-89

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: UCJC Business & Society Review

Resumen

El objetivo principal de este artículo es estudiar el valor que diferentes servicios audiovisuales online conceden a los sistemas de recomendaciones. Analizamos tres servicios que operan actualmente en España: Atresmedia, Movistar + y Netflix. Se propone un conjunto de criterios para comparar las recomendaciones presentes en cada plataforma y el uso que las empresas hacen de ellas. Los resultados muestran que los servicios audiovisuales han implementado las recomendaciones en diferente medida de acuerdo con su modelo de negocio y su actividad principal.

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Fuente de los datos: Dialnet