Inversión en talento y visibilidad mediáticaun estudio del fútbol profesional en Europa

  1. Pedro García-del-Barrio 1
  2. Juan de Dios Tena Horrillo 2
  1. 1 Universitat Internacional de Catalunya
    info

    Universitat Internacional de Catalunya

    Barcelona, España

    ROR https://ror.org/00tse2b39

  2. 2 Universidad de Liverpool Management School
Zeitschrift:
Papeles de economía española

ISSN: 0210-9107

Datum der Publikation: 2019

Titel der Ausgabe: Deporte y Economía

Nummer: 159

Seiten: 165-179

Art: Artikel

DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Papeles de economía española

Zusammenfassung

In this paper we empirically analyse the factors explaining the degree of media visibility in four major European football leagues, by means of an econometric model in which the dependent variable (media visibility of clubs) is estimated on the basis of the relative and aggregate wages of the competition. Controlling for other factors, the analysis enables us to study the way in which a club could improve its media exposure through greater investment in talent. By applying the Blinder-Oaxaca decomposition, we furthermore examine the extent to which differences between football clubs regarding interest in the media is due to varying resources allocations, or else to an increased media attention (estimated ‘betas’) as a reaction to changes in such allocations. Our findings suggest that a club’s media visibility is greatly determined by its environment, that is, by the domestic competition in which it participates. Finally, policy implications that may be drawn from these findings are discussed.

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