Inversión en talento y visibilidad mediáticaun estudio del fútbol profesional en Europa

  1. Pedro García-del-Barrio 1
  2. Juan de Dios Tena Horrillo 2
  1. 1 Universitat Internacional de Catalunya
    info

    Universitat Internacional de Catalunya

    Barcelona, España

    ROR https://ror.org/00tse2b39

  2. 2 Universidad de Liverpool Management School
Revista:
Papeles de economía española

ISSN: 0210-9107

Año de publicación: 2019

Título del ejemplar: Deporte y Economía

Número: 159

Páginas: 165-179

Tipo: Artículo

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Otras publicaciones en: Papeles de economía española

Resumen

En este trabajo analizamos empíricamente los factores que explican el grado de visibilidad mediática en cuatro de las principales ligas europeas de fútbol, mediante un modelo econométrico en el que la variable dependiente (visibilidad mediática de los clubs) se estima en función del salario relativo y del salario agregado de la competición. Controlando por otros factores, nuestro análisis permite estudiar la manera en que un club podría mejorar su exposición mediática a través de una mayor inversión en talento. Aplicando la descomposición de Blinder-Oaxaca, examinamos además la medida en que las discrepancias en el interés mediático entre distintos clubs de fútbol se deben a diferentes asignaciones de recursos o a la reacción del interés mediático («betas» estimados) ante cambios en dichas asignaciones. Nuestros resultados sugieren que la visibilidad mediática de un club está ampliamente determinada por su entorno, es decir, por la competición doméstica en la que participa. Para finalizar, se discuten las implicaciones de política que se desprenden de estos resultados.

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