Playing with readers’ expectationstypes of predictive infographics in digital media

  1. Alicia Arza-Otano 1
  2. Salaverría, Ramón 1
  1. 1 Universidad de Navarra, España
Revista:
MonTI: Monografías de traducción e interpretación
  1. Montero Küpper, Silvia (coord.)
  2. Vázquez Gestal, Montserrat (coord.)
  3. Puentes Rivera, Iván (coord.)

ISSN: 1889-4178,  1989-9335

Año de publicación: 2019

Título del ejemplar: Communication, Translation and Interpreting

Número: 5

Páginas: 187-210

Tipo: Artículo

DOI: 10.6035/MONTI.2019.NE5.8 DIALNET GOOGLE SCHOLAR lock_openRUA editor

Otras publicaciones en: MonTI: Monografías de traducción e interpretación

Resumen

Los infográficos predictivos, aquellos que retan a los usuarios a hacer una estimación subjetiva en torno a un fenómeno antes de permitirles averiguar el resultado, amplían las posibilidades de los medios digitales para atraer y retener a su audiencia. Estudios recientes sugieren, además, que visualizar las propias predicciones mejora la comprensión de la información y la probabilidad de recordarla. A partir de un estudio cualitativo de infográficos interactivos, el presente artículo identifica dos tipos de gráficos predictivos presentes en los medios digitales actuales: gráficos basados en la predicción por parte de los usuarios y gráficos predictivos basados en cálculos. Analiza sus estrategias de interacción y desafío a los usuarios, describiendo modelos que pueden ser aprovechados tanto por investigadores como profesionales de la infografía periodística.

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Fuente de los datos: Dialnet