El uso de Telegram por los partidos políticos españoles en las elecciones generales de 2019

  1. Aurken Sierra 1
  2. Clara González-Tosat 12
  3. Jordi Rodríguez-Virgili 1
  1. 1 Universidad de Navarra
    info
    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

    Geographic location of the organization Universidad de Navarra
  2. 2 Center for Internet Studies and Digital Life, School of Communication
Journal:
Observatorio (OBS*)

ISSN: 1646-5954

Year of publication: 2022

Volume: 16

Issue: 1

Pages: 138-159

Type: Article

DOI: 10.15847/OBSOBS16120221959 DIALNET GOOGLE SCHOLAR lock_openOpen access editor HANDLE: https://hdl.handle.net/10171/64879

More publications in: Observatorio (OBS*)

Dadun. Depósito Académico Digital de la Universidad de Navarra: lock_openOpen access Handle

Abstract

This study analyzes the use of Telegram as an electoral communication tool in Spain, focusing on the messages sent by the five major parties in the country (PSOE, PP, Vox, Unidas Podemos and Ciudadanos) during the campaigns corresponding to the general elections of April 28 and November 10, 2019. This research paper steps outside this somewhat still narrow area of methodology by combining two different research techniques on a methodological triangulation: traditionalcontent analysis and data mining processes using Python. Results, which show how political parties in Spain use Telegram mainly as a mobilization tool while expressing closeness with the candidate, are contextualized thanks to the implementation of Big Data analysis techniques that improve and allow for an in-depth investigation and understanding of the study