Papel de las redes sociales

  1. Sánchez-Blanco , Cristina
  2. Sádaba Chalezquer, Charo 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Zeitschrift:
Espejo de Monografías de Comunicación Social

ISSN: 2660-4213

Datum der Publikation: 2022

Titel der Ausgabe: Medios nativos digitales en España. Caracterización y tendencias (2021, ISBN: 978-84-17600-60-0)

Nummer: 7

Seiten: 143-155

Art: Artikel

DOI: 10.52495/C9.EMCS.7.P92 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Espejo de Monografías de Comunicación Social

Zusammenfassung

El engagement es una concreción instrumental de la interactividad, propia del entorno digital. Se extiende a las experiencias o percepciones emocionales e intuitivas de las personas al utilizar un medio concreto en un momento determinado. Este trabajo analiza en qué medida los medios digitales españoles emplean las redes sociales y cuáles son las más utilizadas para conseguir dicho engagement. Palabras clave: medios digitales, medios nativos digitales, cibermedios, medios de comunicación, redes sociales, usuarios de redes sociales, usuarios de medios digitales, engagement, interactividad.

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Fuente de los datos: Dialnet