WHEN LESS IS MORE: A COMPARATIVE STUDY ON ADVERTISING AVOIDANCE

  1. Petrovici, Dan
  2. Etayo, Cristina
Book Series:
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE
  1. Sharma, D (coord.)

ISSN: 2363-6173

ISBN: 978-3-319-18696-2,  978-3-319-18695-5

Year of publication: 2015

Pages: 86-86

Congress: Cultural Perspectives in Marketing Conference

Type: Conference paper

GOOGLE SCHOLAR
Data source: WoS