WHEN LESS IS MORE: A COMPARATIVE STUDY ON ADVERTISING AVOIDANCE

  1. Petrovici, Dan
  2. Etayo, Cristina
Collection de livres:
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE
  1. Sharma, D (coord.)

ISSN: 2363-6173

ISBN: 978-3-319-18696-2,  978-3-319-18695-5

Année de publication: 2015

Pages: 86-86

Congreso: Cultural Perspectives in Marketing Conference

Type: Communication dans un congrès

GOOGLE SCHOLAR
La source de données: WoS