Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising

  1. Woodside, Arch G.
  2. Bernal Mir, Pedro
Journal:
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

ISSN: 2163-9159,  2163-9167

Year of publication: 2019

Volume: 29

Issue: 3

Pages: 343-357

Type: Article

DOI: 10.1080/21639159.2019.1622437 GOOGLE SCHOLAR
Data source: WoS