Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising

  1. Woodside, Arch G.
  2. Bernal Mir, Pedro
Aldizkaria:
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

ISSN: 2163-9159,  2163-9167

Argitalpen urtea: 2019

Alea: 29

Zenbakia: 3

Orrialdeak: 343-357

Mota: Artikulua

DOI: 10.1080/21639159.2019.1622437 GOOGLE SCHOLAR
Datuen iturria: WoS