Current and emerging issues in the audiovisual industry

  1. Mercedes Medina
  2. Mónica Herrero
  3. Alicia Urgellés

Argitaletxea: ISTE-Wiley

ISBN: 9781848219779

Argitalpen urtea: 2017

Mota: Liburua

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Laburpena

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?