Four Dimensions of Journalistic Convergence: A preliminary approach to current media trends at Spain
- David Domingo 9
- Ramón Salaverría 2
- Juan Miguel Aguado 6
- María Ángeles Cabrera 7
- Concha Edo 3
- Pere Masip 3
- Koldobica Meso 3
- María Bella Palomo 7
- Charo Sádaba 2
- José Luis Orihuela 2
- Idoia Portilla 2
- Javier Díaz Noci 3
- José Larrañaga 3
- Ainara Larrondo 3
- Xosé López 5
- Xosé Pereira 5
- Manuel Gago 5
- Marita Otero 5
- Celia Fernández Rivera 5
- Jaime Alonso 6
- Pedro Antonio Rojo 6
- Guillermo López García 11
- Mar Iglesias 8
- José Álvarez Marcos 10
- José Alberto García Avilés 1
- Elea Giménez 4
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1
Universidad Miguel Hernández de Elche
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2
Universidad de Navarra
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3
Universidad del País Vasco/Euskal Herriko Unibertsitatea
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Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, España
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4
Consejo Superior de Investigaciones Científicas
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5
Universidade de Santiago de Compostela
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6
Universidad de Murcia
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7
Universidad de Málaga
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8
Universitat d'Alacant
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9
University of Iowa
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10
Universidad de Sevilla
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11
Universitat de València
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Year of publication: 2007
Type: Conference paper
Sustainable development goals
Abstract
Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence into four dimensions: integrated production, multiskilled professionals, multiplatform delivery and active audience. This analytical grid can help in exploring convergence avoiding deterministicassumptions and allowing to map its development in different media companies as an open process with diverse outcomes. A sample of 58 Spanish cases is studied using the conceptual framework. Multiplatform delivery is the most popular convergence strategy, and in any given dimension developments tend not to radically change established professional routines and values. Integration and multiskilling dimensions seem to be closely related and mainly developed in local and regional media with small staffs. Delivery and audience strategies are more complex in national media.