Publicaciones (103) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. E-Commerce as a Source of Revenue in Spanish Digital News Media

    Media and Communication, Vol. 12

  2. Fashion brands in the metaverse: Achievements from a marketing perspective

    Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340

  3. Framing visual en las elecciones andaluzas 2022: análisis comparado en la prensa regional y nacional

    Ambitos: Revista internacional de comunicación, Núm. 64, pp. 83-103

  4. Human factors for a successful Integrated Design Process in Zero Energy Buildings: leadership, trust, and goal orientation. A case study in Singapore

    Architectural Engineering and Design Management, Vol. 20, Núm. 4, pp. 928-945

  5. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

    Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 3-30

  6. No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205

  7. Phygital customer experiences: Zara: Pioneering a phygital experience in the mainstream fashion sector

    Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 170-185

  8. Sustainable customer experiences: ECOALF: Retail experience - visceral, behavioural and reflective design for engaging a sustainability community

    Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 219-233

  9. Who is accountable for the negative effects of influencer marketing? Voices of the influencer ecosystem

    Icono14, Vol. 22, Núm. 1

  10. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media

    International Journal of Environmental Research and Public Health, Vol. 20, Núm. 3

  2. Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain

    Fashion Practice, Vol. 15, Núm. 1, pp. 36-63

  3. Fashion Shows: The Greatest Show on Earth

    Springer Proceedings in Business and Economics

  4. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

  5. How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models

    Journal of Innovation and Knowledge, Vol. 8, Núm. 4

  6. Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction

    Journal of Brand Management, Vol. 30, Núm. 2, pp. 144-156

  7. Instagram: Digital Behavior in Luxury Fashion Brands

    Springer Proceedings in Business and Economics

  8. La posverdad y la desinformación en la democracia. Cómo combatirlas y fortalecer la verdad

    No somos islas: homenaje al profesor Jaime Nubiola (EUNSA. Ediciones Universidad de Navarra, S.A.), pp. 215-234

  9. Localization Strategies in Fashion Influencer Marketing: an exploratory study

    Revista Panamericana de Comunicación, Vol. 5, Núm. 1, pp. 51-68

  10. Politics, sustainability and innovation in fast fashion and luxury fashion groups

    International Journal of Fashion Design, Technology and Education, Vol. 16, Núm. 1, pp. 46-56