Silvia
Perez Bou
Ayudante Doctora
IE Business School
Madrid, EspañaPublicacions en col·laboració amb investigadors/es de IE Business School (1)
2024
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Sustainable customer experiences: ECOALF: Retail experience - visceral, behavioural and reflective design for engaging a sustainability community
Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 219-233