Silvia
Perez Bou
Ayudante Doctora
IE Business School
Madrid, EspañaPublicacións en colaboración con investigadores/as de IE Business School (1)
2024
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Sustainable customer experiences: ECOALF: Retail experience - visceral, behavioural and reflective design for engaging a sustainability community
Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 219-233