Publications by the researcher in collaboration with Pedro Mir Bernal (6)

2024

  1. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

2022

  1. Engage employees to engage customers: The role of the internal branding in fashion in retail

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122

2021

  1. How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry

    Sustainability (Switzerland), Vol. 13, Núm. 20

  2. Millennials and Fashion: Branding and Positioning through Digital Interactions

    Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128

2015

  1. Brand.com. Cómo Internet transforma la gestión de la reputación

    Telos: Cuadernos de comunicación e innovación, Núm. 101, pp. 24-33