Brand.com. Cómo Internet transforma la gestión de la reputación
- Pedro Mir Bernal
- Reyes Calderón Cuadrado
- Mónica Recalde V.
- Joan Francesc Fondevila i Gascón
ISSN: 0213-084X
Datum der Publikation: 2015
Titel der Ausgabe: Educación superior: Mutación digital
Nummer: 101
Seiten: 24-33
Art: Artikel
Andere Publikationen in: Telos: Cuadernos de comunicación e innovación
Zusammenfassung
Las nuevas herramientas de las que dispone el consumidor presentan numerosos desafíos para la gestión on line de la reputación y su medición. Se abre así un abanico de retos y oportunidades para las marcas y su publicidad.
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