Brand.com. Cómo Internet transforma la gestión de la reputación

Références bibliographiques

• Amblee, N. y Bui, T. (2008). Can brand reputation Improve the odds of being reviewed on-line? International Journal of Electronic Commerce, no. 3, 11-28.
• Argyriou, E., Kitchen, P. J. y Melewar, T. C. (2006). The relationship between Corporate websites and brandEquity: A Conceptual framework and research Agenda. International Journal of Market Research, 48(5), 575-599.
• Balmer, J. M. T. (1998). Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management, 14(8), 963-996.
• Bambauer-Sachse, S. y Mangold, S. (2011). brand Equity Dilution through negative online word-of-Mouth Communication. Journal of Retailing & Consumer Services, 18(1), 38-45.
• Barnett, M. l., Jermier, J. y Lafferty, B. L. (2002). Corporate reputation: The Def nitional landscape. Corporate Reputation Review, 9, 26-38.
• Berthon, P., Pitt, l. y Campbell, C. (2008). Ad lib: when customers create the ad. California Management Review, 50(4), 6-30.
• Birkner, C. (2011). Sharing the lovE. Marketing News, 03/15, 45(3), 20-21.
• Boalch, Z. (2011). Spreading the word of Mouth. B&T Magazine, 03/18, 61(2737), 16-16.
• Bolton, G. E., Katok, E. y Ockenfels, A. (2004). How Effective are online reputation Mechanisms? An Experimental Study. Management Science, 50(11), 1587-1602.
• Boyd, D. M. y Ellison, N. B. (2008). Social network Sites: Def nitions, history and Scholarship. Journal of ComputerMediated Communications, 13, 210-230.
• Breitsohl, J., Khammash, M. y Griffths, G. (2010). E-business Complaint Management: perceptions and perspectives of online Credibility. Journal of Enterprise Information Management, 06,23(5), 653-660.
• Brown, T. J. y Dacin, P. A. (1997). The Company and the product: Corporate Associations and Consumer product responses. The Journal of Marketing, 61, 68-84.
• Bullas, J. (2012). Blogging Statistics, Facts and Figures in 2012 – Infographic [en línea]. Disponible en: http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-fi gures-in-2012-infographic/
• Bunting, M. y Lipsky, R. (2000). Drowned out? rethinking corporate reputation management for the Internet. Journal of Communication Management, 5(2), 170-178.
• Byrd, S. (2012). hi fans! Tell Us your Story! Incorporating a Stewardship-based Social Media Strategy to Maintain brand reputation during a Crisis. Corporate Communications: An International Journal, 05, 17(3), 241-254.
• Cambell, C., Cohen, J. y Ma, J. (2014). Advertisements just aren’t advertisements anymore. A new typology for evolving forms of online advertising. Journal of Advertising Research, 54(1), 7-10.
• Cheung, C. M. K. y Lee, M. K. O. (2012). what Drives Consumers to Spread Electronic word of Mouth in online Consumer-opinion platforms. Decision Support Systems, 04, 53(1), 218-225.
• Chevalier, J. A., y Mayzlin, D. (2006). The effect of word of mouth on sales: online book reviews. Journal of Marketing Research, 43(3), 9.
• Chu, S. C. (2011). viral advertising in social media: participation in facebook groups and responses among colleges-aged users. Journal of Interactive Advertising, 12(1), 30-43.
• Chun, R. y Davies, G. (2001). E-reputation: the role of mission and vision statements in positioning strategy. Journal of Brand Management, 8 (Spring), pp. 315–333.
• Cooke, M. y Buckley, N. (2007). Web 2.0, social networks and the future of market research. International Journal of Market Research, 50(2), 267-291.
• Corredor, Lanas, P. (2010). Bajo el signo de la integración. Creatividad, innovación y tecnología al servicio de la publicidad en la era digital. Telos, 82, 65-77.
• Corstjens, M. y Umblijs, A. (2012). The power of Evil: The Damage of negative Social Media Strongly outweigh positive Contributions. Journal of Advertising Research, 12, 52(4), 433-449.
• De Bussy, N. M., Watson, R. T., Pitt, l. F. y Ewing, M. T. (2000). Stakeholder communication management on the Internet: An integrated matrix for the identif cation of opportunities. Journal of Communication Management, 5(2), 138-146.
• Edwards, S. M. (2011). A social mindset. Journal of Interactive Advertising, 12(1), 1-3.
• Fombrun, C. y Shanley, M. (2000). What’s in a name? reputation building and Corporate Strategy, Academy of Management Journal, 33, 233-258.
• Fuchs, C. P. E. y Schreier, M. (2010). The psychological Effects of Empowerment Strategies on Consumers’ product Demand. Journal of Marketing, 01, 74(1), 65-79.
• Godes, D. y Mayzlin, D. (2004). Using online conversations to study word of Mouth Communications. Marketing Science, 23(4), 545-560.
• Gotsi, M. y Wilson, A. M. (2001). Corporate reputation: Seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30.
• Hardey, M. (2011). Generation C Content, Creation, Connections and Choice. International Journal of Market Research, 53(6), 749-770.
• Hill, K. (2011). Online reputation Managers want to help remove your Digital Tattoos. Forbes.Com, 04/06, 45-45.
• Hollenbeck, C. R. (2006). Consumer Activism on the Internet: The role of Anti-brand Communities. Advances in Consumer Research, 33, 479.
• Hong, S. Y. y Yang, S. U. (2009). Effects of reputation, relational Satisfaction, and Customer-Company Identif cation on positive word-of-Mouth Intentions. Journal of Public Relations Research, 21(4), 381-403.
• Kaplan, A. M. y Haenlein, M. (2010). Users of the world, Unite! The Challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
• Kerr G. F., Mortimer, K., Dickinson, S. y Waller, D. (2012). Buy, boycott or blog Exploring online Consumer power to Share, Discuss and Distribute Controversial Advertising Messages. European Journal of Marketing, 46(3-4), 387-405.
• Khammash, M. (2011). Arrivederci CIAO.Com, buongiorno bing.com - Electronic word-of-Mouth (eWOM), Antecedences and Consequences. International Journal of Information Management, 31(1), 82-87.
• Krishnamurthy, S. et al. (2009). Anti-branding on the Internet. Journal of Business Research, 62(11), 1119-1126.
• Kucuk, S. U. (2008). negative Double Jeopardy: The role of Anti-brand Sites on the Internet. Journal of Brand Management, 15(3), 209-222.
• Lister, J. (2013). What is Dissonance in Marketing? [en línea]. Disponible en: http://smallbusiness.chron.com/dissonancemarketing-25900.html
• Madinabeitia, E. (2010). la publicidad en medios interactivos. En busca de nuevas estrategias. Telos, 82, 43-54.
• Maurya, M. (2011). Evolution of blogs as a Credible Marketing Communication Tool. Journal of Case Research, 2(1), 71-90.
• Mislove, A. et al. (2007). Measurement and analysis of online social networks, proceedings of the 7th ACM SIgCoMM Conference on Internet measurement. october 24-26, San Diego, California.
• Morgan-Thomas, A. y Veloutsou, C. (2013). beyond Technology Acceptance: brand relationships and online brand Experience. Journal of Business Research, 01, 66(1), 21-27.
• Murdough, C. (2009). Social Media Measurement: it´s not possible. Journal of Interactive Advertising, 10(1), 94-99.
• Nicholls, S. (2012). Social Media Statistics 2012 [en línea]. Disponible en: http://socialmediainbusiness.com/social-mediastatistics-2012-2
• O’Connor, P. (2010). Managing a hotel’s Image on TripAdvisor. Journal of Hospitality Marketing Management, 19(7), 754-772.
• Park, H. (2011). The Role of Social Network Websites in Consumer-Brand Relationship [en línea]. phD diss., University of Tennessee. Disponible en: http://trace.tennessee.edu/utk_graddiss/1214
• Pires, G. (2006). The Internet, Consumer Empowerment and Marketing Strategies. European Journal of Marketing, 40(9/10), 936-949.
• Qualman, E. (2009). Socialnomics: How Social Media Transforms the way we lived and Do Business. New York: John Wiley.
• Rindova, V. P., Williamson, I. O., Petkova, A. P. y Sever, J. M. (2005). being good or being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of organizational reputation. The Academy of Management Journal, 48, 1033-1049.
• Rodgers, S. y Thorson, E. (2000). The interactive advertising model. how users perceive and process online ads. Journal of Interactive Advertising, 1(1), 41-60.
• Rothenberg, R. (2013, septiembre). The definition of advertising has never been more unclear: soruce of both opportunity and crisis. Adweek, 16.
• Shao, K. (2012). The effects of controversial reviews on product Sales performance: the mediating role of the volume of word of mouth. International Journal of Marketing Studies, 4(4), 32-38.
• Siano, A., Vollero, A. y Palazzo, M. (2011). Exploring the role of online Consumer Empowerment in reputation building: research questions and hypotheses. Journal of Brand Management, 09, 19(1), 57-71.
• Tu, C. H. (2002). The measurement of social presence in an online learning environment. International Journal on E-Learning, 1(2), 34-45.
• Van Riel, C. b. M. y balmer, J. M. T. (1997). Corporate Identity: The Concept, its Measurement and Management. European Journal of Marketing, 31(5-6), 340-55.
• Veloutsou, C. y Moutinho, l. (2009). Brand relationships through brand reputation and brand Tribalism, Journal of Business Research, 62, 314-322.
• Vickery, G. y Wunsch-vincent, S. (2007). Participative Web and User-Created Content: Web 2.0, Wikis and Social Networking [en línea]. Disponible en: http://www.oecd.org/sti/38393115.pdf
• Weiwei, T. (2007). Impact of corporate image and corporate reputation on customer loyalty: A review, Management Science and Engineering, 1(2), 57-62.
• Zeff, R. L. y Aronson, B. (1999). Advertising on the Internet. Nueva York: John Wiley & Sons.