Brand.com. Cómo Internet transforma la gestión de la reputación
- Pedro Mir Bernal
- Reyes Calderón Cuadrado
- Mónica Recalde V.
- Joan Francesc Fondevila i Gascón
ISSN: 0213-084X
Year of publication: 2015
Issue Title: Educación superior: Mutación digital
Issue: 101
Pages: 24-33
Type: Article
More publications in: Telos: Cuadernos de comunicación e innovación
Abstract
Consumers have new tools that present numerous challenges for the online reputation management and its measurement. This opens new challenges and opportunities for brands and their advertising.
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