Brand.com. Cómo Internet transforma la gestión de la reputación

  1. Pedro Mir Bernal
  2. Reyes Calderón Cuadrado
  3. Mónica Recalde V.
  4. Joan Francesc Fondevila i Gascón
Journal:
Telos: Cuadernos de comunicación e innovación

ISSN: 0213-084X

Year of publication: 2015

Issue Title: Educación superior: Mutación digital

Issue: 101

Pages: 24-33

Type: Article

More publications in: Telos: Cuadernos de comunicación e innovación

Abstract

Consumers have new tools that present numerous challenges for the online reputation management and its measurement. This opens new challenges and opportunities for brands and their advertising.

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