La evolución del mercado de la televisión de pago y del perfil de los suscriptores

  1. Medina, Mercedes
  2. Herrero, Mónica 1
  3. Portilla, Idoia
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revue:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Année de publication: 2019

Número: 74

Pages: 1761-1780

Type: Article

DOI: 10.4185/RLCS-2019-1409 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Revista Latina de Comunicación Social

Objectifs de Développement Durable

Résumé

Introduction. The audiovisual landscape has extraordinarily transformed in recent years due totechnological and market conditions. Digitalization has created new possibilities for new contentproviders and audiovisual consumption has changed. Based on theories of substitution goods andcompetition forces, our analysis will focus on the impact of those structural changes on the nature ofsubscription services for audiovisual content, and from there, on the socio-demographic profile of thesubscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 inSpain. Results. Findings show that consumer profiles of the new platforms are similar to those of thetraditional television subscriber, but there are some changes in terms of age and education.Conclusions. Socio-demographic variables are still relevant for defining subscribers, although the bigdata defenders tend to highlight behavioural data or purchase data.

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