La evolución del mercado de la televisión de pago y del perfil de los suscriptores

  1. Medina, Mercedes
  2. Herrero, Mónica 1
  3. Portilla, Idoia
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Ano de publicación: 2019

Número: 74

Páxinas: 1761-1780

Tipo: Artigo

DOI: 10.4185/RLCS-2019-1409 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Revista Latina de Comunicación Social

Obxectivos de Desenvolvemento Sustentable

Resumo

Introduction. The audiovisual landscape has extraordinarily transformed in recent years due totechnological and market conditions. Digitalization has created new possibilities for new contentproviders and audiovisual consumption has changed. Based on theories of substitution goods andcompetition forces, our analysis will focus on the impact of those structural changes on the nature ofsubscription services for audiovisual content, and from there, on the socio-demographic profile of thesubscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 inSpain. Results. Findings show that consumer profiles of the new platforms are similar to those of thetraditional television subscriber, but there are some changes in terms of age and education.Conclusions. Socio-demographic variables are still relevant for defining subscribers, although the bigdata defenders tend to highlight behavioural data or purchase data.

Referencias bibliográficas

  • Alcolea-Díaz, G. y García-Santamaría, J. V. (2019): “Football broadcasting rights in Spain in the digital age: between pay television and streaming services”. Revista Latina de Comunicación Social, 74, 418 -433. http://www.revistalatinacs.org/074paper/1338/21en.html
  • Armstrong, M. (1999): “Competition in the pay-TV market. Journal of the Japanese and International Economies, 13, 257-280. https://doi.org/10.1006/jjie.1999.0434
  • AIMC. (2019): Marco general de los medios en España 2018. AIMC: Madrid.
  • Banerjee, A., Rappoport, P. N. & Alleman, J. (2014): "Forecasting Video Cord-Cutting: The Bypass of Traditional Pay Television", in Banerjee A, Rappoport PN & Alleman J (Eds.), Demand for Communication Services- Insights and Perspectives. New York: Springer Science+Business Media, 59–82. https://doi.org/10.1007/978-1-4614-7993-2_4
  • Banerjee, A., Alleman, J. & Rappoport, P. (2013). "Video-viewing behavior in the era of connected devices". Communications and Strategies, 92(4) 19-42. https://www.researchgate.net/publication/259642608
  • Cha, J. (2013a): "Predictors of television and online video platform use: A coexistence model of old and new video platforms". Telematics and Informatics, 30, 296–310. https://doi.org/10.1016/j.tele.2013.01.001
  • Cha, J. & Chan-Olmsted, S. M. (2012): "Substitutability between Online Video Platforms and Television." Journalism & Mass Communication Quarterly, 89(2), 261–278. https://doi.org/10.1177/1077699012439035
  • Chulkov, D. & Nizovtsev, D. (2015): "Bundling, cord-cutting and the death of TV as we know it". Journal of the International Academy for Case Studies, 21(5), 7–14. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962487491&partnerID=40&md5=4aa852510aebac3eb32560252652f266
  • CNMC. (2015): Caracterización del uso de algunos servicios over the top en España. Retrieved from: https://www.cnmc.es/sites/default/files/1533234.pdf (accessed 6 October 2017)
  • Diego, P., Etayo, C. & Guerrero, E. (2014): "Tell me the screen you use and I will tell you the content you watch: The case of Spanish internet users". Trípodos, 35, 155-177. http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/198
  • Fondevila, J. F. (2009): "The Impact of Television in the Cable Operators Triple Play in Spain and in Europe". ZER, 14(27), 13–31. Retrieved from https://www.researchgate.net/publication/236018318
  • Fudurić, M., Malthouse, E. & Viswanathan, V. (2018): "Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior". Business Horizons, 61(1), 85-93.
  • Gimpel, G. (2015): "The Future of Video Platforms: Key Questions Shaping the TV and Video Industry". International Journal on Media Management, 17(1), 25–46. https://www.tandfonline.com/doi/abs/10.1080/14241277.2015.1014039
  • Green, J. (2008): "Why do they call it TV when it’s not on the Box? New television services and old television functions". Media International Australia, 126, 95–105. Retrieved from https://journals.sagepub.com/doi/10.1177/1329878X0812600111
  • Kim, J., Kim, S. & Nam, C. (2016): "Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms". Telematics and Informatics, 33(2), 711–721. https://doi.org/10.1016/j.tele.2015.06.014
  • Kim, M. S., Kim, E., Hwang, S., Kim, J. & Kim, S. (2017): "Willingness to pay for over-the-top services in China and Korea". Telecommunications Policy, 41(3), 197–207. https://doi.org/10.1016/J.TELPOL.2016.12.011
  • Le Cadre, H., Bouhtou, M. & Tuffin, B. (2009): "Consumers’ preference modeling to price bundle offers in the telecommunications industry: a game with competition among operators". Netnomics, 10, 171–208. https://doi.org/10.1007/s11066-009-9044-3
  • Lee, S. Y. & Lee, S. W (2015): "Online video services and other media: Substitutes or complement". Computers in Human Behavior, 51, 293–299. https://doi.org/10.1016/j.chb.2015.03.073
  • McCreery, S. P. & Krugman, D. M. (2015): "TV and the iPad: How the Tablat is Redefining the Way We Watch". Journal of Broadcasting and Electronic Media, 59(4), 620-639. https://doi.org/10.1080/08838151.2015.1093483
  • Muñoz, R. (2016): "Where to watch football and for how much in the 2016/2017 season" [Dónde ver el fútbol y por cuánto en la temporada 2016/2017] El País, https://elpais.com/economia/2016/08/16/actualidad/1471376363_226278.html
  • Nam, Y. & Barnett, G. A. (2010): "Communication media diffusion and substitutions: longitudinal trends from 1980 to 2005 in Korea". New Media & Society, 12(7), 1137–1155. https://doi.org/10.1177/1461444809356334
  • Pasadas-del-Amo, S. (2018): "Cell Phone-only Population and Election Forecasting in Spain: the 2012 Regional Election in Andalusia". Revista Española de Investigaciones Sociológicas, 162, 55-72. http://dx.doi.org/10.5477/cis/reis.162.55
  • Papí-Gálvez, N. (2014): "Los medios online y la ¿crisis? de la planificación de medios publicitarios" AdComunica, 0 (7), 29–48. http://www.e-revistes.uji.es/index.php/adcomunica/article/view/5423
  • Ruas-Araujo, X., Puentes-Rivera, I. & Medina, A. C. (2019): "The Spanish Digital Media Industry’s Transition", in Túñez-López, M et al. (Eds.) Communication: Innovation & Quality Studies in Systems, Decision and Control. Springer, 249-269
  • Sonnac, N. (2012): "Médias audiovisuels et concurrence. Le cas de la télévision payante". Revue D’économie Industrielle, (137), 109–129. https://doi.org/10.4000/rei.5320
  • Tefertiller, A. (2018): "Media Substitution in Cable Cord-Cutting: The Adoption of Web-Streaming Television". Journal of Broadcasting and Electronic Media, 62 (3), 390–407. https://doi.org/10.1080/08838151.2018.1451868
  • The Cocktail Analysis. (2018): Retrieved from: http://tcanalysis.com/blog/posts/telefonica-ymedia-ythe-cocktail-analysis-presentan-la-x-oleada-del-informe-anual-televidente-2-0
  • Yuan, E. (2011): "News consumption across multiple media platforms: A repertoire approach". Information Communication and Society, 14(7), 998–1016. https://doi.org/10.1080/1369118X.2010.549235
  • Álvarez Monzoncillo, J. M. (1997): Imágenes de Pago. Madrid: Fragua.
  • Álvarez Monzoncillo (2011): “El dinero del audiovisual” y “Las nuevas incertidumbres”, in La Televisión Etiquetada: Nuevas Audiencias, Nuevos Negocios. Barcelona: Ariel.
  • Chalaby, J. K., & Segell, G. (1999). The Broadcasting Media in the Age of Risk The Advent of Digital Television. New media & society, 1(3), 351-368.
  • Doyle, G. (2010): “From television to multi-platform. Less from More or More for Less?” The International Journal of Research into New Media Technologies, 16(4), pp. 431-449.
  • Ferguson, D. A. and Melkote, S. R. (1997) “Leisure time and channel repertoire in a Multichannel environment in a Multichannel Environment,” Communication Research Reports, 14(2), 189–194. https://dx.doi.org/10.1080/08824099709388660.
  • García, J. V. and Alcolea, G. (2013): “El mercado español de televisión: derechos audiovisuales de retransmisiones deportivas y modelos de negocio”, Telos: Cuadernos de Comunicación e Innovación, 96, pp. 115-124.
  • García, J. V., Pérez Serrano, M. J. and Alcolea Díaz, G. (2014): “Las nuevas plataformas televisivas en España y su influencia en el mercado”. Revista Latina de Comunicación Social, 69, pp. 390-417.
  • Gomez-Uribe, C. A. and Hunt, N. (2015) “The Netflix Recommender System,” ACM Transactions on Management Information Systems, 6(4), 1–19. https://dx.doi.org/10.1145/2843948.
  • Hallinan, B. and Striphas, T. (2014) “Recommended for you: The Netflix Prize and the production of algorithmic culture,” New Media & Society, p. 1461444814538646-. https://dx.doi.org/10.1177/1461444814538646.
  • Herrero, M. (2007): Mercado de la Televisión de Pago en España (1990-2000). Pamplona: Ulzama Ediciones.
  • Medina, M., Herrero, M. and Etayo, C. (2015) “The impact of digitalization on the strategies of pay TV in Spain”, Revista Latina de Comunicación Social, 70, 252-269.
  • Kasuga, N., Manabu, S. and Masanori, K. (2007): “Platform competition in pay TV market”. Economic Review, 53, pp. 57-67.
  • Napoli, P. M. (2014) “Automated media: An institutional theory perspective on algorithmic media production and consumption,” Communication Theory, 24(3), 340–360. https://dx.doi.org/10.1111/comt.12039.
  • Tryon, C. (2015) “TV got better: Netflix’s original programming strategies and binge viewing,” Media Industries Journal, 2(2), 104–116.
Fonte de datos: Dialnet