How advertising e-atmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism
- Woodside, A.G.
- Bernal, P.M.
- Kang, B.
Liburu bilduma:
Advances in Culture, Tourism and Hospitality Research
ISSN: 1871-3173
Argitalpen urtea: 2019
Alea: 16
Orrialdeak: 319-332
Mota: Liburuko kapitulua
