How advertising e-atmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism
- Woodside, A.G.
- Bernal, P.M.
- Kang, B.
Colección de libros:
Advances in Culture, Tourism and Hospitality Research
ISSN: 1871-3173
Ano de publicación: 2019
Volume: 16
Páxinas: 319-332
Tipo: Capítulo de libro
