The press struggles for credibility in the face of info-toxificationnew strategies emerge to counter decentralized hoaxes
- 1 University of Navarra, Pamplona, Spain
ISSN: 1885-365X
Año de publicación: 2021
Título del ejemplar: Infoxicación: El "horror vacui" del siglo XXI
Número: 17
Páginas: 39-51
Tipo: Artículo
Otras publicaciones en: Comunicación y hombre: Revista interdisciplinar de ciencias de la comunicación y humanidades
Resumen
La aparición de motores de búsqueda y redes sociales en las últimas dos décadas creó un nuevo ecosistema de medios que permitió la creación, distribución, manipulación e intercambio instantáneo de contenido a una audiencia global por cualquier persona con un teléfono inteligente y acceso a internet. Este ecosistema estaba apto para ser explotado por actores con fines de lucro o propaganda para alterar la sociedad y amenazar los procesos democráticos. Su desinformación sembró desconfianza y minó la credibilidad de la prensa La naturaleza dispersa y descentralizada de esta comunicación ha dificultado su vigilancia. Sin embargo, están surgiendo nuevas contramedidas basadas en la colaboración internacional en sistemas para calificar la confiabilidad de publicaciones y periodistas. Las plataformas tecnológicas están colaborando en algunos de estos esfuerzos, pero se resisten a hacer que los reguladores interfieran con su modelo de negocio.
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